Not to brag, but...
Posted by Joe Kelly on November 27, 2007
Just in case you don't happen to read the Hollywood Reporter, we thought we'd share this little article about our little TV-Movie, Ben 10: Race Against Time. Please note the term "most watched telecast in network history."
Cartoon Network set records with the premiere of its live-action/CGI movie "Ben 10: Race Against Time," while Showtime's "Weeds" had its best season finale ever.
The 90-minute "Ben 10" movie, which aired at 8 p.m. Wednesday, averaged nearly 4 million viewers, according to Nielsen Media Research. That makes "Ben 10" the most-watched telecast in network history, surpassing a 2002 telecast of "Dragon Ball Z."
It also was Cartoon's most-watched telecast in more than five years among kids 6-11 (1.5 million) and kids 2-11 (2.1 million) and ranked as the No. 1 telecast for the day among both demos in all of television -- broadcast and cable.
"Ben 10" also set records as Cartoon's most-watched telecast ever among boys 2-11 (1.6 million) and tied the record as most-watched telecast among boys 6-11 (1.2 million), on par with a 2001 telecast of "Dragon Ball Z."
The movie was based on Cartoon's animated action-adventure series "Ben 10" about a young boy who, with the flick of a powerful alien wristwatch, can turn into 10 different aliens with amazing superpowers.
Online at CartoonNetwork.com, last week's Cartoon Network Video sneak peek of "Ben 10" garnered nearly 666,000 plays, and the online game has secured 14.8 million plays since its Oct. 15 launch.
Did we call it or what?